"Good Spirit, Bad Spirits."

 This public interest campaign uses intuitive visual language to critique the recurring drinking culture of the year-end and New Year season. While a single glass of wine or beer can act as a "medicine" that relieves daily fatigue and softens relationships, excessive drinking without moderation instantly transforms into a fatal "poison" that destroys lives. By utilizing a dynamic visual where the label on a medicine bottle gradually changes into a toxic skull symbol as the glass is filled, this campaign sounds an alarm against the year-end culture stained by binge drinking and drunk driving. It delivers a witty yet heavy message: filling a glass may bring joy, but the moment you cross the line, it can become a cup of poison that threatens your very life.